Our tribe members are caretakers of our brands and innovators of our future.

Our Purpose "Our Why"

We exist to create positive lasting memories in everything we do. We bring ideas to life. We empower organizations, to engineer innovative solutions that improve quality of life and lead to a better future for all.

How we do it "Our How'

We create positive lasting memories by cultivating a Co-elevating culture of teaching and learning; this produces a highly engaged workforce who live by our company’s values every day and bring our purpose to life.

Our Mission "Our What"

Our mission is to be a trusted partner, working alongside, our customers to deliver unique, high-value, sustainable integrated products that enable them to bring ideas to life.

Our Culture

We are comprised of members from various cultural, philosophical, and social backgrounds. We have the common and sincere desire to serve our customers and the communities in which we live and work. We are a family of professionals, dedicated to excellence, and living Craft’s core values and purpose.
We have all committed ourselves to dedicate our training, knowledge, and experience to deliver our services professionally and to always do the right thing. It takes balance, teamwork, and collaboration to create great things. Here at Craft, we strive for all three.
Pride in our company, commitment to quality, and accountability to each other have modeled who we are today. Through our constant assessment and openness to change, we are positioned to succeed.

Why do we call ourselves a tribe?

At Craft Group, we call our employees tribe members. We define tribe as a group of people who come together to protect each other. As individuals, and as an organization, we aspire to live up to the behaviors of a tribe. For us, a self sustaining and interdependent tribe share common attributes such as values, knowledge, celebration, ceremony and a strong sense of belonging. Each tribe member is recognized for their specialized skills and their contributions to benefit the greater good of the tribe. Through these efforts, a tribal culture becomes a self-sustaining place where people want to stay and grow.

Tribe vs. Team: A tribe is a place you belong, and a team is something you play in once in a while. A tribe concept sets the tone for the open communication we need in our company.

We invite you to join us — as an employee, customer, supplier, or interested community member – as we lead our industry globally and fulfill our purpose. Let’s change the way the world brings ideas to life!

Our Purpose.

We exist to create positive lasting memories in everything we do. We bring ideas to life. We empower organizations to engineer innovative solutions that improve quality, of life and lead to a better future for all.

You must be wondering
how we achieve our purpose?

We create positive lasting memories by cultivating a co-elevating culture of learning and teaching which produces a highly engaged workforce who live by our company’s values every day and bring our purpose to life.
why how what

Our Golden Pledge.

I am accountable for taking action, asking questions, getting answers, and making decisions. I will not wait for someone to tell me. If I need to know, I am responsible for asking. I have no right to be of ended that I didn’t get an answer sooner. If am doing something others should know about, I am responsible for telling them.

See it + Own it + Solve it + Do it.

At Craft Group all of Tribe members own and passionately act on The Craft Golden Pledge. Accountability exists when each and every one of us makes the personal choice to take the step to accountability. The Golden Pledge is all about the honesty of communication and the honesty of the action.


The Heart & Soul
of Craft.

Our company values support our vision, shape, our culture, and guide us as we apply our own philosophies and judgments to our work and life.

What are values and why are they important?

Values are the principles that are most important to us and that we feel should guide us: who we want to be, how we treat our selves and how we want to be treated. Think of Values as ethical GPS we can use to navigate through life. If you know your values, you have a direction that points you toward the people and actions and habits that are best for you. Values make it easier for us to around ourselves with the right people, make tough career choices, and use our time wisely and focus it our attention where it matters most. Without a set of guiding values, we might be getting lost. Ultimately, a culture of trust requires that the company’s values and behavior are aligned first and foremost with the people, and not profit. Otherwise, a culture of unethical behavior can quickly take over.

Crafted background

“I believe we are embarking on a very exciting journey together, guided by our values to not only sustain the financial wellbeing of Craft Group, but to use our business as a force for good. I see our journey as an opportunity to tell the world why we exist. I envision a future where our solutions enable our clients to bring sustainable ideas to life. A future, where the products that we design and manufacture make the world a better place by reducing the emissions on our planet. I see a future where all of us, deep down inside know that we did the right thing, had a positive impact, and led with purpose. I envision a future where our kids would want to follow in our footsteps and know we did everything we could to save and sustain the planet for them. I believe that sometimes we need to reexamine the world we avoided to make a brighter future.”

Dean Rafiee
Senior Director

A Culture that can, does, and will.


We value
doing the right thing.

We do the right thing in serving our tribe, our stockholders, our customers, our products, our end-users, our suppliers, and even our competitors. This means looking for the right action in every context, understanding nuance, and asking critical questions that illuminate the best decisions given the situation and circumstances.


We value
creative positive,
lasting memories
and relationships.

We strive to create positive lasting memories in all of our relationships. Our intention is to leave others feeling better than when we found them and depart with positive memories from our internal and external interactions. Our customers consider us a part of their successes: they trust us as an extension of their own organizations and feel confident about recommending our services to others.


We value
creative a better

Our people and technologies play a vital role in making the world a better place. Our goal is to not only make our methods more efficient and our products more valuable, but to truly make a difference in the world by transforming the way we preserve our food, and manage our living spaces.


We value
Commitment to family,
friendship, and
communities we serve

We consider ourselves to be a family of like-minded craftspeople. A fun, caring, friendly work environment instills our common purpose and a desire to deliver a cohesive customer experience to companies who are out to change the world.


We value
individual growth as the
foundation of
organization success

We recognize that collective success comes first. Our organization is a global company with various locations and members spread far and wide. But everything we do is geared toward the success of the company at large. We value continuous improvement. We are a learning organization. We each take responsibility for our personal development while helping others along the learning curve. We celebrate our successes, work to achieve higher heights, and repeat. We solicit ideas and solutions from all, encourage diverse and unique perspectives, and we consistently look for new methods to progress and improve.


We value
growing and securing the
financial well-being of Craft Group

We realize creating and protecting economic value for our members and stakeholders is a tremendous responsibility. We take seriously the reality that the fate of individuals and families alike are dependent upon the actions and inactions we take. We recognize and accept this grave responsibility.

Do our values resonate with you?

Do you enjoy working hard, playing hard, and having fun long the way?

Crafted background

”The main responsibility of our tribal leaders is to share knowledge and in-spire ongoing learning. Purpose driven passionate people, guided by values, and fluid by learning, create amazing outcomes.”

Mo Jabbari
Operation Executive
smiling face

Culture of Learning

At Craft, we don’t make mistakes, we have learning moments. We help each other to turn our mistakes and challenges into learning moments. Learning is part of building a powerful purposely driven organization.
Craft Group is committed to the ongoing development of its tribe. We strongly believe in strengthening our tribe from within. Building a deep bench of great talent and future leaders is one of our strategic drivers and it’s critical to our continued success. All tribe members interested in learning and growing have access to comprehensive development and training programs, formal educational support, and coaching.
What keeps people in organizations from wanting to learn? They look at mistakes as career-damaging events rather than opportunities to learn. At Craft Group when things go wrong, we don’t call them “mistakes”; we call them learning moments. We applaud the opportunity to openly discuss, learn, rectify, grow from our learning moments and share with others to avoid repeated learning moments.
Crafted background

We seek people who share our values and strive to create positive lasting memories in all their interactions. We are a small multinational company. At Craft, everyone is a key contributor. We nurture individual growth as the building blocks of organizational success. We have world-class products and we seek world-class talent. Our members share a common passion, dedication and commitment to excellence which keeps us at the forefront of our industry. 

At Craft we are a hardworking, dedicated tribe that is committed to providing positive, reliable, and efficient service to our clients. Whether it’s a new product, a feature in our platform, a way to save customers money, a painting that teaches us what’s beautiful, a new system, or (more likely) something nobody’s thought of yet— we can’t wait to see what kind of future you choose to build at Craft. 

Mike Williams

Director of Engineering

Connect with Us!

Not ready to apply? Don’t see a position that fits what you are looking for? Connect with us for general consideration and we will let you know when new positions become available.

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